Cut through the AI noise.

Most AI consultants sell implementation. They want to build you a chatbot or run your rollout. I don’t do that. My work is fixed-scope decision advisory: vendor-neutral, no implementation, no retainer. You get a clear-eyed assessment of what actually matters for your business, a triage of what to invest in, defer, or ignore, and a written plan you can hand to your team or take to any vendor you choose. Think of it as a second opinion before you spend real money.

IT and AI strategy are different jobs. Your IT person keeps systems running and secure, which is essential, but it’s rarely their role to evaluate which AI investments will move your bottom line versus which ones are hype. I work alongside your existing team, not instead of them. Most owners who work with me already have IT support in place. What they’re missing is an outside, vendor-neutral read on where AI actually fits their business.

The Decision Package includes a 90-day execution plan, so you’ll have concrete next steps mapped out within days of our session, not months of strategy meetings. Some of those steps, like deciding not to buy a tool you were about to buy, save money immediately. Others, like a policy rollout or a vendor pilot, play out over the 90 days themselves. The point of the plan is that you’re never guessing what to do next.

Yes, that’s actually a common starting point. You don’t need an existing AI strategy, or any AI in place at all, to benefit from this. If anything, it’s easier to make good decisions before you’ve already invested in the wrong tools. I meet you wherever you are, whether that’s “we use AI everywhere and have no idea if it’s working” or “we haven’t touched it yet and don’t know where to start.”

The Market Signal Brief is the lighter entry point: a 60-minute session plus a one-page brief on where your business stands and what to watch in your specific market. It’s a good fit if you want a fast, focused read before committing to more. The Decision Intensive is the full engagement: a 90-minute working session that produces a complete written Decision Package, covering your current AI use and risk, a triage of what to invest in, defer, or ignore, a vendor evaluation, a policy brief, and a 90-day execution plan. Most clients who start with the Brief move into the Intensive once they know they need the deeper work.

Completely. I don’t sell software, I don’t have referral deals with AI vendors, and I don’t get a commission for recommending one tool over another. My only job is to tell you what’s actually worth your time and money, even when the honest answer is nothing right now. That’s the whole point of paying for a fixed-scope engagement instead of a free vendor demo.

I’m based in the New York metropolitan area, but I work with business owners virtually anywhere in the US. Every part of the engagement, from the initial session to the final Decision Package, is designed to work over video and email, so location isn’t a barrier either way.

Pricing depends on which engagement fits your situation, so the fastest way to get a straight answer is to send me an email or book time on my calendar. I’ll walk you through what makes sense before anything is decided.

It’s the filter I use to sort every AI decision into one of three buckets. Ignore means the tool or trend doesn’t matter for your business right now, and chasing it would waste time and money. Defer means it might matter eventually, but the timing, the price, or the maturity of the tool isn’t right yet, so we watch it instead of acting on it. Invest means it’s worth committing budget and attention to now, because the case for it is clear. Most AI advice treats everything as equally urgent. This framework exists so you spend your limited time and budget only on the handful of things that actually move the needle.

The Decision Package is designed to be handed off, whether that’s to your existing team, a vendor you choose, or someone you hire afterward. I don’t do implementation myself, since staying out of execution is part of what keeps the advice vendor-neutral. That said, the plan is written to be usable on day one: clear priorities, a 90-day sequence, and enough detail that whoever picks it up isn’t starting from scratch. Some clients come back for a follow-up session once they’ve made progress; that’s not required, but it’s available.

This works best for owner-led and midmarket businesses, roughly 20 to 200 employees, where the owner or a small leadership team is the one who has to make the call on AI spending. If you’re a solo operator experimenting on your own, or a large company with an internal AI team already, this probably isn’t the right fit. The sweet spot is a business that’s serious enough about AI to know it needs a real answer, but too busy running the business to build that answer in-house.